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SPRING/SUMMER 2022 CORE CLASSIC COLOURS

Classic versatile hues that travel through the seasons and beyond.

As the fashion world gets ready to welcome Spring/Summer with renewed vengeance to break free into a new landscape where fashion rules no longer apply, you can be as wild and spontaneous as you like or as basic as can be. Right in the core of the vibrant colour spectrum lies a range of soothing and timeless colours that is classic, chic and understated as we seek a balance of comforting familiarity with lighthearted joy.

AN OPULENT HOLIDAY

A return to your holiday home

The extravagant holidays evoke wild memories of opulent dressing from the good old days. Major parties on hold, focus on cozy home gatherings with you stealing the show. Bold palettes, lavish patterns and intricate textures radiate a dose of warm optimism in welcoming the lunar Spring season. 

SADDLE UP | THE HOLIDAY ISSUE. 02

The untamed femininity with more holiday styles explored this season. Build a free and easy wardrobe that will last you beyond a purpose or occasion. Play up elegance with boldness like never before with classic silhouettes and textures play. It’s the season to be merry and gold!

SADDLE UP | THE HOLIDAY ISSUE 01

Equestrian style; a micro trend that reappears every season with its timeless and classy elements through different modern interpretations. What other ways can we work this free and elegant style, weaving it into our everyday wear. Let us bring you on a ride through this holiday season presenting the untamed femininity. 

TO A STANDSTILL

Slip into the gentle breeze of the golden season, far away from the hustle of the bustling city. We bring forth the rustic snippets of the English countryside and savour the short quiet moments from the warm daylight. Free the mind and reorganize your wardrobe to evoke an equestrian sense in your dressing this Fall.

THE QUAINT CHRONICLES

A little peculiar, enchanting and at times old-world. Dwell into the little quaint elements that make up your Fall pieces. Get curious and explore the details of the season as we spice up Fall.

A GLIMPSE OF FALL

The season of change, where Summer fades and Autumn comes forth, evoking new styles inspired by the Fall months ahead.

Presenting a basic staple from our archives - Jodi Crop Top in 6 colours with 6 different looks. 

DENIM FOR FALL

Not just a Summer staple. Timeless and no longer confined to any seasons, find out how you can elevate your denims and transform your wardrobe to work your outfits for Fall.

DENIM, #byfashmob

2021 Edition

One of our main essentials that we cannot do without, no matter how many pairs we have amassed in our existing pile of denim. The more the merrier this 2021 with more variety in terms of denim washes, colours and cuts. Join our denim fever this Summer!

OUR GARDEN CITY

2021 National Day Edition

The Green House Tales tells of our never-ending quest to discover details and textures that become a lesson in style. Join us as we bring you along our Fash Mob journey and show what defines us as a local brand.

INTERNATIONAL FRIENDSHIP DAY

Friendship is all about making connections with your loved ones and how you keep them close through all the highs and lows. We gather a pair of close-knit girlfriends, Kah Ying and Anita (who are coincidentally girl bosses of Kahying Productions and Envet respectively, doing what they love) to find out how they stay connected and what is fashion to them. These girls have bonded back in school, lived together, love tennis and even worked together on Envet. Time for some girl talk!

LA MAISON

The beauty and revolution of fashion; when everything old is made new again. Proving to be more than just a fleeting trend, polka dots, puffed sleeves and tiered skirts are some key styles that have constantly be reimagined and reiterated season after season with each comeback more major than before. How are they here to stay and can we wear them together? Read on for your new Summer fix.

THE-HOMEWORKs

Staying home in the midst of a global pandemic makes it all too tempting to laze in pyjamas all day; a situation too real and comfortable at home. Turn this stay home period into an opportunity to explore and play up your styles. Use the extra time on-hand to put together different looks in the comforts of your personal space with no judgement from the outside world and be free to experiment. 

DECODING THE COLOURS

Dip into the hues of the new seasons from our hand-picked selections. Explore the different faces and beauties of nature by taking on a refreshing range of shades that inspires to reinvigorate and create new energies for reinventions. At the same time, pick from an array of natural shades that reflects and hits close to heart of our natural environment.

IT'S ALL IN THE DETAILS VOL. 02

We bring more onto the table this issue by delving deeper into the intricacy and finer details that can make a simple piece stand out. It is also how two apparels of the same category can look similar yet be different at the same time.

IT'S ALL IN THE DETAILS VOL. 01

Always wonder how modern and sophisticated pieces make the cut? How a seemingly simple and basic apparel is so essential to our wardrobes? It all boils down to the immaculate detailing that is uniquely found on every piece that makes our wardrobes.

SAME SAME, BUT DIFFERENT

You may probably not be aware of how much your dressing speaks volume of your personality. Every individual is different in our own ways, along with our characters and penchant for a specific style over the other. We all spot different bodies, heights and proportions. And this is when having a good range of basic wear plus your own personality helps to differentiate you from the others. Discover the everyday staples and start building your own style edit.

THE COMEBACK

Hit the refresh button!

The wheels are churning. The clock is ticking. It is about time to get our engines started on a wardrobe overhaul this Spring. Time to reset our mindsets to new emerging trends while going through our archives for transitional pieces for beyond.

THE CARDINAL RULES VOL.02

More than just wearing red, florals, embroidery. We’re adding on more rules of the game to stick by to ensure you have your outfits prepped and ready for this lunar festive season. In a wide range of fabrics from lace, eyelets to netted mesh, playing dress up has never gotten more exciting than this.

THE CARDINAL RULES VOL.01

It’s the time of the year again when we give a major overhaul to our wardrobes to welcome the lunar Spring season. Textures, embroidery, prints and shimmer. We put together what are the cardinal rules to follow when planning your festive outfits and what you don’t want to miss out on this season. It’s go big or go home this Lunar New Year!

A NEW CHAPTER

Calling the fashion mob!

We step into a new year with all things new. New resolutions, new beginnings and new optimism. It’s time to pick up where we left off with renewed passion and re-interpret our wardrobes instead of forsaking our all-time favourite silhouettes.

BE-DAZZLED VOL. 02

The New Holiday Edit

It’s all about the new fancy this 2020. Fly high with glitz and glamour this season and watch how they adopt a subtle turn to extend all the sparkles to our everyday lives post-holidays. With changing times, the focus is not lost on stylish and wearability and how our holiday wardrobes can transit into the new year.

BE-DAZZLED VOL. 01

The New Holiday Edit

In the same landscape but living through a different meaning. This year, we celebrate a little different in the holiday season. Festive celebrations steer away from major parties and small cozy gatherings are the new normal. Bursting at the seams with all the Fall fashions that you have been dreaming of, this holiday edit isn’t your typical year-end occasion style. 

BETWEEN THE FOLDS

It’s raining pleats this season. In all widths and lengths, from pintuck tops to accordion pleated bottoms and dresses. The charismatic folding technique is a fashion staple today. Never going out of style, the trend is here to stay and we are here to make the most out of it.

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